This post’s a followup to the one about Mark’s proposed Book’s theme and vision statement.
Since then, he’s been doodling some ideas while riding the Tokyo trains, and all point toward the following choices:
Book Theme Statement #1
Self-coaching is free, powerful and private. With practice and trust, literally priceless results can be achieved.
This book shows you how to self-coach your own career change.
Book Theme Statement #2
How to self-coach career change using just five rules and some intelligent conversations with your inner sensei.
Japan-based author and international career changer, Mark McClure, shows you what’s possible.
Which of these two do you like?
Leave a comment and let him know.
Five Questions A Self-Publisher Must Ask…
While working on the book theme, Jason ‘@GoodPeopleJapan‘ Ball, sent Mark a great link about “Writing a One-Page Business Plan: 5 Questions a Self-Publisher Must Ask“.
As the content is directly related to his self-publishing plans he’s going to answer them here:
1) Mark wants to write a book that teaches people how to use self-coaching skills for life and career change.
Career changes in his 20s (in UK) and 40s (in Japan), along with a study of personal growth and coaching skills, have provided him with knowledge worth sharing. Additionally, he wants to leave a legacy to his daughter in the form of this book.
2) He will write about how to self-coach a career change using just five rules.
3) His ideal market (and reader) is a college-educated professional in mid-life (late 30s to 40s). They’ve looked externally for answers to balancing the “do what you love” versus “earn a living” equations of life and are now open to taking a more self-directed approach.
4) Success in this project means “self-published using just five rules.” It’s his first book, so he will be pleased to see his name in print.
Some longer term goals for the book include:
- having it translated in Japanese.
- being sold as an audio book and also as an e-book.
- being regarded as an ‘authority-building’ book for a series of personal growth information products and services aimed at self-coaching for career changers who are escaping the employee mindset for an entrepreneurial one.
5) Mark hasn’t figured out exactly how much time and energy he will give to marketing the book ‘off line’. He is, however, able to commit significant time and resource to online promotion efforts.
Just Five Rules & Self-Coaching
Here’s a short video Mark did nearly four years ago that attempts to explain the ‘just five rules’ approach to self-coaching.