First Book: Theme / Vision Statement

My first book will be centered around the topic of (mid)career change and personal growth. (Click the link to see the reasoning behind that choice.)

However, I still have some questions about how much to focus on a particular readership.


For example:

  • Should the book concentrate only on mid-career change? This implies a target readership who are probably ten + years into a career path.
  • Should the book include career change for people still in their 20s? (I changed careers and countries in my mid-20s and made a further career change twenty years later.)

With some checking and introspection, answers will come.
I might also email Michael Levin, as part of the Effortless Authorship monthly mentoring service.

In addition, I’m now reading a wonderful book by William E. Blundell, called ‘The Art and Craft of Feature Writing.” (The link is to a blogger’s review of the book.)

First published over 25 years ago, Mr. Blundell’s experience as a Wall Street Journal feature writer and also as a teacher of reporting/writing excellence, adds up to an incredible bargain for access to a lifetime’s knowledge of professional writing.

The Book’s ‘Main Theme Statement’

My attention was drawn to pages 27 and 28. Here is where Mr. Blundell introduces the ‘main theme statement’ that many feature writers use as preparation for submitting a formal story proposal to editors. So important is this step that the author considers it to be “… the single most important bit of writing I do on any story.”

Naturally, there are differences between a newspaper’s feature story and a 200+ page book. However, William Blundell’s wisdom rings true because there’s little point writing a book that few want to read or relate to.

From a coach’s perspective, this reminds me of the goal-setting metaphor where a person diligently climbs the ladder of success to the top, despite many upsets, only to find it was leaning against the wrong wall all those years…

Next Step: I’ll write some ‘main theme statements’ (a few ‘tight’ sentences will do) and ask the business ghostwriter, Michael Levin, for some mentoring feedback.

just five rules‘ ghostwriter, ‘jfr’

Posted in How To Self-Publish
Tags: , , , ,
Join My Email List:
Updates on new book releases & promotions.